The Science of Excitement

Keno

 

Despite its current popularity, Keno is a game that gathers many more players when a promotion is involved. However, gamers often wonder about the rationale and numbers that exist behind the promotions that owners are making available to them. Promotions are not taken lightly by casino owners due to the fact that they can lead to considerable losses when the math does not add up or execution is poor. The good news for gamers and owners is that there is some real industry knowledge that exists when it comes to developing Keno promotions.

Te first step owners take is to decide what kind of audience they wish to target. Promotions can be developed with the goal of gathering new players, or a particular promotion can be tailored to retain devoted ones. Owners always craft their promotions with their goals in mind while also keeping things as simple as possible. For instance, a promotion may allow players to buy 10 games in order to make the next one free. More complex deals might take place in tournament play, keeping audiences engaged for days at a time.

Regardless of the type of promotion, simplification is always a major concern. Most offerings avoid fine print as well. Additionally, effective promotions make qualifying for the offering as open as possible. Failing on the mathematical front can also be disastrous. A notorious example of such a failure took place at the Fiesta Casino. They ran a promotion for several days that offered double the returns on four different kinds of poker simultaneously. They lost millions due to miscalculations, offering experienced players a six percent edge over the house and novice players a one to three percent edge. Other considerations that are integral in Keno promotions are the excitement of the offer, the abilities of the staff orchestrating gaming, and the promotion of the offer beforehand. All things considered, there is a fine line between exciting Keno promotions for players and profits for the house offering them.